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Gamers will have the opportunity to collect limited-edition color cosmetic looks for in-game avatars.
December 19, 2022
By: Lianna Albrizio
Associate Editor
As a leading beauty brand in the metaverse, NYX Professional Makeup’s digital footprint can now be seen on Roblox— which sees up to 58.8 million daily active users— via the “House of NYX Professional Makeup” launching on December 19. This will be made possible through a partnership with iHeartMedia to continue expanding the brand’s connection with the community at play. In the “House of NYX Professional Makeup,” gamers will have different points of engagement and the opportunity to co...
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